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Définition des Segments

 

Veuillez cliquer sur un des segments ci-dessous pour découvrir la définition des différents marchés foodservice:
- Restauration Collective
- Restauration Commerciale
- Circuit de Vente Alternatif



NON COMMERCIAL / SOCIAL FOODSERVICE

Top line segmentation for Business & Industry, Education, Healthcare, Social Based Leisure, Military, Prisons and Religious Communities.

GFC CODE MARKET SEGMENT TEXT DEFINITION EXAMPLES
1100 BUSINESS & INDUSTRY (B&I) A business location that is not primarily a foodservice operator, but purchases foodservice items, typically for a corporate cafeteria or canteen area. Google Inc. cafeteria
1110  COMPANIES This is a top-line segmentation.  A company / business location that is not primarily a foodservice operator, but purchases foodservice items. It will be used when it is unknown if the business is operating as a production plant or office only. PepsiCo, Purchase NY.  
1111 PROFESSIONAL / OFFICES A company where the operator is known to only contain office space. This example would be PepsiCo, Chicago IL, which is only office space.
1112 PRODUCTION / PLANTS A company where the operator is known to have production.  This would include PepsiCo, Dyer IN where product is warehoused and shipped.
1120 GOVERNMENT EMPLOYMENT A known business location that is a government entity. The Pentagon
1200 EDUCATION A location for development of knowledge.
 
1210 PRE-K, KINDERGARTEN, CHILD CARE A daycare/childcare location that is prior to K-12.  Typically will have some form of foodservice. KinderCare, Daycares 
1220 PRIMARY SCHOOL An education facility with K - 8 grades.   Kenwood Elementary School
1230 SECONDARY SCHOOL An education facility with 9 - 12 grades. Hammond High School
1240 FURTHER EDUCATION, UNIVERSITIES This is a top-line segmentation.  This is used when it is unclear if a location is a two or four year college or technical trade school.  It is typically a "holding" place until further research can be completed. Abbott College
1241 2 YEAR COLLEGE & UNIVERSITIES A community or local 2 year college. South Suburban Community College
1242 4 YEAR COLLEGE & UNIVERSITIES An institution of higher learning, especially one providing a general or liberal arts education rather than technical or professional training.   Northwestern University, University of Michigan
1243 TECHNICAL AND TRADE SCHOOLS A specific trade training school. Automotive Learning Center, Electrician Trade
1249 OTHER FURTHER EDUCATION Other types of education.   Job Corp of America
1250 SCHOOL DISTRICTS A geographic district, the public schools of which are administered together.  Norwood School District, Carlisle Area School District
1260 CULINARY SCHOOLS Schools teaching cooking, training for chef's Culinary Art School
1290 OTHER EDUCATION ESTABLISHMENTS Unclassified education - requires further research. John's Academy (in research, operators like this have been daycares, automotive training, high schools…etc)
1300 HEALTHCARE A location for the improvement of physical or mental health.
 
1310 HOSPITALS An institution where persons are given medical or surgical treatment.   Mercy General Hospital, Johnson Memorial Hospital, Riverview Psychiatric Center
1320 CLINICS An institution where individuals are given outpatient medical treatment.   Dental care clinic
1330 CONVALESCENCE HOMES AND REST HOMES An inpatient care facility that does not specialize in senior living/care. Chicago Rehabilitation Center
1340 CENTERS FOR REHABILITATION AND READAPTION, ADULT DAY CARE A facility offering adult day care or outpatient rehabilitation care. Bally's Rehabilitation Center
 1350 NURSING HOMES, HOMES FOR THE ELDERLY, RETIREMENT COMMUNITIES This is a top line placeholder typically used when a location is not further defined between a nursing home, home for the elderly and a retirement community. Palmer House care center
1351 NURSING HOME An inpatient facility that offers long term care for aged or infirm persons as the primary focus. Meadowview Nursing Home
1352 ASSISTED LIVING A facility that offers independent living, but a component of care is available. Arbor View Communities
1353 SENIOR LIVING A facility that offers independent senior living. Longwood Senior Living
 1354 OTHER HOMES FOR SENIORS A senior living facility that is undefined. San Francisco Home for the Elderly
1390 OTHER HEALTHCARE ESTABLISHMENTS This will cover a wide variety of healthcare locations, including drug rehab, outpatient day clinics and hospices.   The Watershed, Oak Lawn Psychiatric Center
1500 SOCIAL BASED LEISURE A location to spend free or unoccupied time. 
 
1510 CENTERS FOR ADULTS AND SENIORS An institution for adult day care which includes centers with social agendas for seniors and bingo locations.   Pilgrim Senior Enrichment Center, Cranston Senior Center
1511 SOCIAL AND PRIVATE CLUBS, LEGIONS, FRATERNITIES A club that specializes in social activity and has a specific social mission. VFW, American Legion, Phi Betta Capa
1640 RUNAWAY & HOMELESS CENTERS A facility that offers care for misplaced individuals. Christian Mission Services
1520 CENTERS FOR CHILDREN, SUMMER CAMPS A location specializing in activities for youth. 4H, Camp Walden
  AFTER SCHOOL PROGRAMS A facility specifically offering after school programs for youths.  These are not typically as popular in the US, these types of locations are usually housed in YMCA's or other social based clubs defined above.  
  OTHER SOCIAL-ENTERTAINMENT Other types of social centers such as community centers that offer mixed use areas. Steger Community Center
1600 OTHER SEGMENTS Miscellaneous locations such as prisons, military bases and religious communities. 
 
1610 MILITARY BASES, FIRE DEPARTMENTS A large base of operations for the military or a fire department. Fort Campbell
 1620 PRISONS A building for the confinement of persons held while awaiting trial, persons sentenced after conviction, etc.  Blair County Prison, Mifflin County Correctional Facility
1630 RELIGIOUS COMMUNITIES, CONVENTS, CHURCHES Religious facilities, however, if education is their primary focus/goal, the location will be listed in education 1st Baptist Church
1690 OTHER SEGMENTS All other.  



COMMERCIAL FOODSERVICE

Top line segmentation for Restaurants, Lodging, Bars, Transportation Foodservice, Leisure Locations and Catering.

GFC CODE MARKET SEGMENT TEXT DEFINITION EXAMPLES
2100 TABLE SERVICE RESTAURANTS, FULL SERVICE RESTAURANTS (FSR) A restaurant location that is a full service (wait staff) operation.
 
2110 FSR - CAFÉ-RESTAURANTS, FAMILY-STYLE, DINER A full-service restaurant with limited or no alcohol service.  The average check is between $6 and $12. Chains:  Ihop, Denny's
Independent: Café Bello, America's Best Wings
2120 FSR - TRADITIONAL RESTAURANTS, CASUAL DINING An full-service restaurant with full bar service.  It has focus on the lunch and dinner.  The average check is between $10 to $25. Chains:  Hooters, T.G.I. Fridays
Independents:  Rainbow Seafood, China Express
2130 FSR - UPSCALE CASUAL DINING RESTAURANTS A full-service restaurant where alcohol is served.  The average check is between $20 and $50.  Day-parts are lunch and dinner, with an adult focus and upscale contemporary décor.  Chains:  Ted's Montana Grill,  McCormick and Schmick's
Independents:  Gallos Seafood,  Aspen American Grill
2140 FSR - FINE DINING RESTAURANTS A full-service establishment where alcohol is served.  The average check is greater than $50.  It has a dinner emphasis and is also known as a “White Table Cloth Restaurant.”  Chains:  Ruth's Chris Steakhouse, Nobu
Independents:  Cipriani,  Wolfgang's Steakhouse
2300 LIMITED SERVICE RESTAURANTS (LSR) A restaurant location that is a limited service (non-wait staff) operation. 
 
2310 LSR - QUICK SERVICE RESTAURANTS, FAST FOOD, SNACKS A limited-service restaurant.  The average check is under $7.  These are traditional “fast-food” restaurants.  Chains:  McDonalds, Subway
Independents::  Uptown Deli, Flaco's Tacos
2320 LSR - QUICK CASUAL A limited-service restaurant.  The average check is between $7 and $10.  The food is innovative, suited to sophisticated tastes and  is prepared to order with fresh (or perceived as fresh) ingredients.  The interior is more upscale than a typical fast food establishment.   Chains:  Corner Bakery, Chipotle
Independents:  Vince's NY Pizza, Smoke Stack BBQ
2330 LSR - DELIVERY AND TAKE AWAY ONLY A limited-service restaurant with no dining room.  The only options are delivery and take away. Chains:  Cook Out, Wing Zone
Independents:  Reno's Drive-In, Roma Carry Out
2340 LSR - BEVERAGES Unclassified placeholder for 2341, 2342 and 2343  
2341 LSR - ICE CREAM PARLORS, FROZEN DESSERTS An establishment whose primary business is to prepare and serve any of various desserts prepared by freezing Chains:  Dairy Queen, TCBY
Independents:  The Cone Zone,  Dairy Dream
2342 LSR - COFFEE SHOPS, TEA HOUSES A small restaurant in which coffee, tea and light meals are served. Chains:  Starbucks, Caribou Coffee
Independents:  Coffee Shack, Bubble Tea
2343 LSR - SMOOTHIE, JUICE A small establishment that prepares and serves blended drinks consisting of fruit juice, whole fruit and ice/water, as well as an assortment of juices. Chains:  Froots Smoothies,  Tropical Smoothie Café
Independents:  Ziggy's Juice Bar,  Smoothie Time
2350 LSR - SELF SERVICE RESTAURANTS A cafeteria style establishments in which the customer does the work rather than being waited on. Chains:  Petit Manager
2360 LSR - BUFFET RESTAURANTS An establishments that prepares and serves meals for immediate consumption using cafeteria-style serving equipment.  Patrons select from food and drink items on display in a continuous cafeteria line. Chains:  Golden Corral,  Pancho's Mexican Buffet
Independents:  Super Buffet, Garden Buffet
2370 LSR - FOOD COURTS A plaza that is contiguous with the counters of multiple food vendors and provides a common area for self-serve dining. Wild Horse Pass Food Court,  Food Court - Tanger Outlet Center
2380 LSR - HAWKER STALLS, SNACK STANDS, STREET VENDORS A road-side vendor selling food. Keel's Snack Shop,  Gibby's Fries
2390 OTHER TYPES OF LSR A Limited service establishment.  This is an unclassified placeholder and typically operators are reviewed and reclassified.  
2400 LODGING A location to stay temporarily. 
 
2410 HOTELS & MOTELS WITH RESTAURANT This is an unclassified placeholder for a hotel or motel with at least one on-premise restaurant.  Typically operators are reviewed and reclassified.  
2411 5* HOTELS WITH RESTAURANT-LUXURY A commercial establishment providing lodging, meals and other guest services.  A 5-star hotel offers most luxurious premises, a wide range of guest services, a swimming pool and exercise facilities.  There is at least one on-premise restaurant. Ritz of Las Vegas, Mandarin Oriental
2412 4* HOTELS WITH RESTAURANT-UPPER SCALE A commercial establishment providing lodging, meals and other guest services.  A 4-star hotel offers plush premises and a wide range of guest services.  There is at least one on-premise restaurant. Hard Rock Hotel Chicago
2413 3* HOTELS WITH RESTAURANT-UPSCALE A commercial establishment providing lodging, meals and other guest services.  A 3-star hotel offers spacious rooms with high-class decorations.  There is at least one on-premise restaurant. Hotel 71, Chicago
2414 2* HOTELS WITH RESTAURANT-MIDSCALE A commercial establishment providing lodging, meals and other guest services.  A 2-star hotel provides good rooms with attached private bathrooms.  There is at least one on-premise restaurant. Marc Suites Waikiki
2415 1* HOTELS WITH RESTAURANT-ECONOMY A commercial establishment providing lodging, meals and other guest services.  A  1-star hotel is a low budget location with limited service and amenities.  There is at least one on-premise restaurant.  These are not typical in the US Market. Blue Jay Budget Host Inn
2416 0* HOTELS WITH RESTAURANT- BUDGET A commercial establishment providing lodging, meals and other guest services.  A 0-star rating indicates a very low budget hotel.  There is at  least one on-premise restaurant  These are not typically popular in the US market.  
2419 UNCODED HOTELS & MOTELS WITH RESTAURANT A commercial establishment providing lodging, meals and other guest services.  An unclassified star rating typically indicates a low budget location.  There is at least one on-premise restaurant. Wakonda Hotel & Bar Pit
2420 HOTELS & MOTELS WITHOUT RESTAURANT This is an unclassified placeholder for a hotel or motel without a restaurant on-premise.  The operator may offer a continental breakfast.  Typically operators are reviewed and reclassified.  
2421 5* HOTELS WITHOUT RESTAURANT-LUXURY A commercial establishment providing lodging and may provide meals.  A 5-star hotel offers most luxurious premises, a wide range of guest services, a swimming pool and exercise facilities. The Hotel Hershey
2422 4* HOTELS WITHOUT RESTAURANT-UPPER SCALE A commercial establishment providing lodging and may provide meals.  A 4-star hotel offers  plush premises and a wide range of guest services. Hotel Gansevoort
2423 3* HOTELS WITHOUT RESTAURANT-UPSCALE A commercial establishment providing lodging, may provide meals and other guest services.  A 3-star hotel offers spacious rooms with high-class decorations.   Courtyard by Marriott
2424 2* HOTELS WITHOUT RESTAURANT-MIDSCALE A commercial establishment providing lodging, may provide meals and other guest services.  A 2-star hotel provides good rooms with attached private bathrooms.   Country Inn and Suites
2425 1* HOTELS WITHOUT RESTAURANT-ECONOMY A commercial establishment providing lodging, may provide meals.  A 1-star hotel is a low budget location with limited services.  These are not typical in the US market.    Motel 6
2426 0* HOTELS WITHOUT RESTAURANT-BUDGET A commercial establishment providing lodging, may provide meals and other guest services.  A 0-star rating indicates a very low budget hotel.  These are not typically popular in the US market.   Morton's Motel
2427 FLOPHOUSES, HOSTELS, YOUTH HOSTELS Not typical in the US Market.  These facilities are extremely low budget, typically overnight only accommodations.  
2429 UNCODED HOTELS & MOTELS WITHOUT RESTAURANT A commercial establishment providing lodging, may provide meals and other guest services.  An unclassified star rating typically indicates a low budget location.   Hidden Valley Motel
2430 CAMPING, RV PARKS, CAMPGROUNDS Camp grounds.  In the US Market, all campgrounds are in this segmentation.  Sportsman Lodge and RV
2440 BED & BREAKFAST, GUESTHOUSES, CHAMBRES D'HOTES An accommodation offered by an inn, hotel or especially a private home, typically consisting of a room for the night and breakfast the next morning for one inclusive price.   Babes House Bed & Breakfast
2450 RESORTS Resorts, typically high end accommodations and with many guest services and amenities. Lake Lawn Resort
2490 OTHER LODGING ESTABLISHMENTS Unclassified lodging facilities.   Thomas Walton Manor
2500 TRANSPORT FOODSERVICE A location associated with transportation that offers foodservice, such as a truck stop diner or in-flight catering.
 
2510 ROADSIDE / MOTORWAY Restaurants located primarily for travel convenience, truck stops. Flying J Truck Stop
2520 RAILWAY STATIONS AND ON-TRAIN Food service to be provided on trains. Union Station
2530 AIRPORTS AND IN-FLIGHT CATERING Food service to be provided on flights. Sky Food
2540 FERRIES, CRUISE LINES Food service to be provided on cruises. Princess Cruises
2600 FOODSERVICE ON CONCESSION, LEISURE, SPORT, CULTURAL SITES A location for recreation or amusement.
 
2610 RECREATION, LEISURE SITES, ATTRACTION PARKS A location such as a park, amusement park, marinas and recreation area. Great America, Gurnee
2620 AMUSEMENT ESTABLISHMENT, BOWLING CENTER, POOL HALL A recreation center that offers activities such as bowling, pool and darts. Olympia Lanes
2630 CASINO, GAMING A facility with a primary purpose of offering adult gambling activities. Harrah's Joilet
2640 CULTURAL SITES, MUSEUMS, CINEMAS, THEATERS, ZOO Amusement facilities. Lincoln Park Zoo
2650 EXHIBITION / CONFERENCE CENTERS, HALL RENTAL A location for the use of housing large numbers of individuals for a single event. Shaw's Banquets
2660 SPORT SITES A location for the express purpose of offering an area for sports. Calumet City Little League Field
2661 SPORTS CLUBS A sport specific club that offers both an area to participate and learn specific sporting activities Martial Arts Club
2662 ARENAS, STADIUMS A location for either professional or semi-professional sporting activity. Wrigley Field
2663 FITNESS CENTERS A location for individuals to participate in exercise activities. Bally's Health Club
2664 TENNIS CENTERS A location for individuals to participate in playing tennis. East Bank Club
2665 GOLF CLUBHOUSES A golf course clubhouse, typically offering refreshments. Red Golf Course
2666 COUNTRY CLUBS A location typically found on golf courses, that offers food, banquet and other dining experiences. Oak Park Country Club
2700 EVENT CATERING, PARTY SERVICE A service to provide food and drinks to events.
 
2701 PARTY CATERING An event catering facility.  This is a stand alone operation, if a catering location is part of a restaurant, the restaurant is the primary segmented location. Jenny's Catering
2800 BARS / ADULT BEVERAGES ORIENTED OUTLETS A location where drinks, especially alcoholic drinks, are served and limited food options may be served.  
2810 NEIGHBORHOOD BARS & TAVERNS A local "corner" bar that typically offers very limited food such as frozen pizza and chips.  The Shed
  NEIGHBORHOOD PUBS WITH FOOD A local pub that offers food, usually a menu service. The Heritage Pub
2820 SPORTS BARS A location with a sports theme that typically offers many snack type foods. Jake's Sports Bar
2830 NIGHTLIFE VENUES A location offering late evening entertainment, focused on alcoholic service. Durango Club
2831 DISCO BARS, TRENDY BARS, LOUNGE, DJ A location offering late evening entertainment, focused on alcoholic service, while providing music. Osian Bar & Lounge
2832 DISCOTHEQUES, NIGHT CLUBS A location offering late evening entertainment, focused on alcoholic service, while providing live music. Vinyl Night Club
2833 ADULT ENTERTAINMENT, CABARET A location with adult based entertainment, focused on alcoholic beverages, with various programmed acts. Lulu Cabaret
2834 GAY AND LESBIAN An alternative lifestyle entertainment facility Krave Las Vegas
2835 PIANO-BAR, KARAOKE A location offering sing along entertainment with a focus on providing alcoholic beverages. King Laser Karaoke
2840 BREWPUBS, ENGLISH AND IRISH PUBS, MICRO-BREWERY, WITH LIMITED FOOD A local pub that offers food, usually with a focus on English or Irish foods. West End Pub
2850 WINE BARS A location specializing in wines.  It will typically have specific foods designed to accentuate the wine tasting experience Wine Up
2860 BARS WITH SERVICE (TOBACCO, NEWSPAPER, LOTTERY) Not typical in the US Market.  These facilities are extremely low budget, typically overnight only accommodations.  
2890 OTHER TYPES OF BARS All other types of bars.  



ALTERNATIVE CHANNELS

Top line segmentation for Retail Outlets, Food Specialist Retailers, Grocery Stores, Gas Stations and Mobile/Seasonal Outlets.

GFC CODE MARKET SEGMENT TEXT DEFINITION EXAMPLES
3100 RETAIL OUTLETS A location that sells goods or services from a fixed location.  
3110 TOBACCO SHOPS A location with a primary purpose of offering tobacco related products. State Line Cigeratte Stand
3120 NEWSPAPER KIOSKS A location with a primary purpose of offering newspapers and magazines.  
3130 BOOK AND STATIONERY OUTLETS A location with a primary purpose of offering books and paper products. Barnes & Noble
3140 VIDEO CLUBS A location with a primary purpose of offering movies for rent. Blockbuster
3150 PERSONAL GROOMING A location with a primary purpose of offering personal care services.  
3151 BEAUTY SALONS AND NAILS A location with a primary purpose of offering personal care specifically for hair and nails.  
3152 HAIRDRESSERS AND BARBERS A location with a primary purpose of offering personal care for hair.  
3153 TANNING A location with a primary purpose of offering personal care for skin tanning.  
3154 DAY SPA A location with a primary purpose of offering personal care.  
3160 MALLS A location housing multiple facilities (all types of retail outlets). Mall of America
3170 RETAIL OUTLETS-NON-GROCERY All other retail locations.  
3200 FOOD SPECIALIST RETAILERS A location that sells specialty foods from a fixed location.  
3210 RETAIL BAKERY, PASTRY A location with a primary purpose of offering baked goods for away from store consumption.  
3213 COOKING TERMINAL A location with a primary purpose of allowing individuals to prepare take away meals.  This is an emerging concept in the US Market.  
3214 FISH & SEAFOOD MARKET A location with the primary purpose of selling Fish & Seafood.  
3220 CONFECTIONERS A location with a primary purpose of offering candies and other sweet goods for away from store consumption. Sweet Tooth Candies
3230 MEAT MARKET A location with a primary purpose of selling various meats. Heringer Meats Inc
3231 BUTCHERS A location with a primary purpose of butchering meat products, typically will also process meat provided by client (hunting).  
3232 DELICATESSENS, CHARCUTERIES (PORK BUTCHER) A location with a primary purpose of selling deli (processed) meats.  
3233 TRIPLE-SELLER Not typically found in the US Market.  
3234 CHARCUTERIE-CATERING Not typically found in the US Market.  
3240 FISH & SEAFOOD MARKET Redundant - 3214 Hana Fish
3250 WINERIES, DISTILLERIES, ARTISAN BREWERIES A location providing higher end off-premise alcohol.  
  FRUIT AND VEGETABLE MARKETS A location providing fresh fruits and vegetables. Valerie's Produce
3290 OTHER FOOD SPECIALIST RETAILERS All other food markets.  
3300 GROCERY STORES A location that sells a wide variety of foods and/or drinks from a fixed location.  
3310 MOM'S AND POP'S GROCERY STORES (INDEPENDENTS) A small grocery store. Boston Finer Foods
3320 GROCERY STORES (LIMITED CHANNEL DISTRIBUTOR) A regional grocery store, typically part of a chain of stores. Safeway  
3330 CONVENIENCE STORES A location with a primary purpose of offering quick, convenience items. 7-11
3340 LIQUOR STORES A location with a primary purpose of selling off premise alcohol Safeway Liquor Store
3350 DRUG STORES A location with primary purpose of dispensing prescription medication.  It will offer many convenience items as well. Walgreens
3360 SUPERMARKETS A larger grocery store, offering a wider variety of goods than just grocery. Jewel-Osco
3370 HYPERMARKETS & MEGAMARKETS A location that provides an even wider variety of goods, typically clothing, household items, grocery, prepared foods. Super Wal-mart
3380 CLUB STORES / PROFESSIONAL SHOP / CASH & CARRY A location, typically joined by an annual fee, that provides discount on bulk purchase items. Sam's Club
3390 SPECIALTY AND OTHER STORES All other specialty grocery stores.  
  DELICATESSENS, CHARCUTERIES (PORK BUTCHER) A location with a primary purpose of selling deli (processed) meats.  
3400 GAS STATIONS A location with a primary purpose of offering fuel.  
3410 ON MOTORWAYS / EXPRESSWAYS A gas station that is located on a major motorway or expressway.    
3420 ROADSIDE AND IN TOWN CENTERS GAS STATIONS A gas station that is not located on a major motorway or expressway.  
3500 MOBILE AND SEASONAL OUTLETS A mobile unit or seasonal location that offers foodservice.  
3510 PIZZA VANS, ETHNIC FOODS, ROADSIDE FRENCH FRY A mobile venue that sells food or on the go food service.  
3520 BEACH TRADERS, TEMPORARY TRADERS Seasonal locations that are found in heavy tourist areas.  
4000 AUTOMATIC VENDING MACHINES Segment includes free-standing and table top machines (hot beverages, cold beverages, meals and snacks)  
5000 FOOD SERVICE, FOOD MANUFACTURER OR OTHER FOOD DISTRIBUTOR Other distributors, food manufactures with items provided by USF  

 

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